This was a very exciting time to be part of EA-Chillingo as I was there to see the evolution of Battle Copters and help develop many elements of creative for the game and for marketing preparation. I worked closely with the marketing department to help define the style of the assets and to produce the best creative suited to the game and the target audience. The types of creative included the design of AppStore Icons, Screenshots and PBM ad sets.
As well as marketing support I provided expertise to the games Producer and helped challenge and refine the User Interface design and experience of Battle Copters.
EA-Chillingo / HappyFish